Paid social media advertising is a great way for your business to be seen by a large pool of potential customers who might not have heard of you yet. While organic posts on social media platforms are free, they are limited to your followers and you miss out on leads who might never see them.hus, paid social media ads can expand your reach beyond your followers.

Social media ads are one of the most affordable forms of advertising across both digital and traditional marketing. Make the most of every advertising dollar with social media ads.